I started my career in New York over 13 years ago and worked for well-known DTC and retail brands, including HelloFresh Group, Starbucks, and others. While I spent most of my career building CPG health and wellness brands, I also worked in pharma technology for some years. I've worked for all sorts of companies, including small founding teams, dynamic startups, and big corporations. Although each environment has its pros and cons, I enjoy the startup dynamic more and my ​sweet spot is building brands from 0-1.  

​

​I earned my BA in Media and Communication Arts from Pace University in New York. Currently residing in Los Angeles, CA, I frequently travel back to New York, which I consider my home.

 

I'm passionate about personal growth, entrepreneurship, psychology, health and wellness, and writing. I've started a Substack "In Retrospect The Dots Connect"  where I reflect on all of the above, as well as my life in New York and Los Angeles.