2012-2014 | Juice Press at NYFW

I structured and executed multiple partnerships with NYFW for 2 consecutive years. Juice Press provided co-branded, fresh, cold-pressed juices backstage at Marc Jacobs, Proenza Schouler, Alexander Wang, Rag & Bone, Helmut Lang, FRAME, Marissa Webb, Cynthia Rowley and other fashion shows.

This partnership created relationships with celebrity influencers Karlie Kloss, Doutzen Kroes and more, produced thousands of impressions across social media channels, multiple PR coverage, and resulted in average 30% web traffic and organic social media following increase.