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2013 | Juice Press at NYLON + BOSS ORANGE Escape House
Date
April 2013
Location
La Quinta, California
Role
Project Lead
Project type
Brand partnership with NYLON Magazine
Press
I Structured and executed Juice Press partnership with NYLON + BOSS ORANGE for Coachella. Juice Press provided cold-pressed juices for a second annual VIP Escape House; a two-day pool party taking place in La Quinta, California, just minutes away from the Coachella Music Festival.
NYLON Editor-in-chief Marvin Scott Jarrett & BOSS ORANGE welcomed VIPs at a gorgeous desert oasis pool party, combining the luxury of HUGO BOSS with the pop culture & music expertise of NYLON. The weekend featured exciting line-ups, including a performance by Eve and DJ sets by Josh Madden, Harley Viera-Newton, White Light White Heat (featuring Fabrizio Moretti of The Strokes & DJ Miles Hendrix) and Chelsea Leyland.
The partnership produced thousand impressions across social media channels, several PR coverage pieces, and resulted in 15% web traffic and organic social media following increase.
